Yesterday, contrast the China Appstore income standings TOP50 three nodes ranked today we are again on the microblogging reissued the case of the United States District very clear this chart shows the year mobile gaming market changes has aroused the concern of many people in the industry.
1) 14-month operation period compared the performance of Sino-USUnited States District: can pass through these three points in time, to maintain a 14-month U.S. game in the TOP50 strict calculation of a total of 4.
Are: Poker by zynga, Minecraft-pocket Edition, Modern War, Bejewled Blitz
Or explain the special type of game can maintain a long life cycle, namely:
Chess, gaming categories: type of game a high replayability, the churn rate is relatively low, other feature with gaming, players have a particular hobby needs. Not just Poker by zynga across the 14 months, include Slotomania-Slot Machines, Slot type of slot machine games can also be achieved through the 14 months (table, Slotomania failed to appear in the June 30 Ribiao but both ends of the point in time to have).
Social games, with UGC game modes: Minecraft-pocket Edition is his masterpiece, the main features is the casual social play unlimited manufacturing particularity, cause the game to not worry about the content player depleted. In this regard, the buy clash of clans gems and perhaps with a form of the product of the UGC (user-generated content), but the COC subject to the level cap, and constantly overstating props charges churn, so gamelook COC users persistence may weaker than Minecraft, but the UGC morphology on the list in the future COC continued also very strong.
Strategy games, asynchronous interactions: Modern War is a strategy game, asynchronous interaction form, which basically represents the morphological characteristics of a mainstream network mobile game. Policy class players game time invested longer with PVP, resistant to strong ARPU will be higher than the social game, occupy the the income list also has its advantages.
Seriation brand, the brand of stand-alone game Bejewled Blitz: POPCAP representatives, in fact, to relax the conditions include Angry Brids, Temple Run Where's My Water three, these three are at least 2 times. Bejewled Blitz persistent description of the classic play, nearly endless checkpoints updates can maintain a good income. Temple Run rely on every six months to launch a new version: the Run Temple, Temple Run: Brave, Temple Run through the 14 months. The Angry Brids also a similar situation. This is also a certain degree of description, the brand series is a good strategy to extend the life of the product brand, but the rhythm aspects need about half a year on a new test of the R & D team speed and generalization ability.
In China: always through the game of the 14-month operation period, only 3 happy aquarium, Hu Lai Three, Zombies. If this table continue time extended forward and then count World War II FY.
Rely on the series through the stand-alone product there endless Blade series (3 points, 2), fishing (2, 2 points in time), Wheres My Water (2, 2 points). And Glu "eternal warriors" (2, 2 points)
Analysis of the law, or the basic situations such as the above, but perhaps longer add that, that is:
Experience extra points for operators: operators have experienced performance stable than startups, Hu Levin Three, the happy aquarium itself developer and operator in terms of social games experience relatively rich, the operation period to one year, although the product Obviously the recession, but these experiences can help anti-aging.
2) 8-month operation period compared the performance of China and the United States
The American District: TOP10 only a to maintain that cheap gems for kingdoms of camelot.sq3. If you relax the conditions to TOP15 (4) maintain the kingdoms of camelot.sq3, Poker by zynga Rage of Bahamut Minecraft-pocket Edition
12 models to keep TOP50 game are as follows: kingdoms of camelot, Poker by zynga, Rage of Bahamut, Minecraft-pocket Edition, CSR Racing, Bejewled Blitz, Modern War, Tap Paradise Cove, castle age favor points, Hay Day, Scramble With Friends, Plague Inc
China District: 8 games maintained eight months the TOP50 income standings are: Immortal dominated the world, the three countries to the happy aquarium, Zombies, Infinity Blade, Burson-Marsteller Poker Hu Levin Three
The product shape rules between the two Appstore presented or discussed in the first part of a few points, but again need to add that the:
Subject matter changes: the United States and China, at substantially the same time the type of card game, China Three "as the representative of the United States to DeNA" Rage of Bahamut "as the representative of the new theme rapid revenue standings a bloodbath process.
Node in the June 30, 2012, the Chinese district revenue standings only three countries to "a card, U.S. District only Rage of Bahamut.
March 4, 2013, the Chinese district revenue standings have been up to at least 10 card hand travel: My name is MT, a large head, the three countries to the fantasy of magic card, reversal of the Three Kingdoms, the new Legend Dragon's Call Ayakashi: Ghost Guild, Imperial Dragon Chronicles, Meng rivers and lakes, etc.
United States District 6 card hand travel in TOP50 are for: MARVEL War of Heroes Legend of the Cryptids, Rage of Bahamut Reign of Dragons, the Lord of the Dragons, Dark Summoner
Summary:
Excellence CEO Xingshan Hu commented: "too fast, mobile Internet game type changes in after issuing this chart yesterday gamelook, music moving; unstable income, 3 months to 6 months to completely wash brand; 3, personal and small team out basic premise of this I too, 5 to 8 years, mobile game client game page tour is difficult than client games do a fire page tour to do a fire two years hand travel can fire six months are rare, the income is very unstable.
View the specific changes in the past year by the United States, China appstore cheap app coins revenue standings, four categories of products might be easier to have a longer life cycle, are chess gaming class, social games with UGC game modes, strategy game asynchronous interaction, brand serialization brand stand-alone game. Experienced operators more advantages to extend the life cycle, the latest big theme is a card game being bloodbath income standings.
Changes, it is worth to say is that in January 2012, the foreign assets Game 27 models, in March 2013, only seven domestic games to take over the revenue standings. Domestic team from the time line on the project financing time generally in the beginning of the end of 2011 -2012, after more than a year's time, money perhaps spend almost decisive battle in 2013.
