This article is a brief introduction Clash of Clans is how successful Clash of the Clans product manager Lasse Louhento He pointed out that the game's success is attributed to creativity and ongoing R & D process.
Reports / GameLook a few months ago, the Clash of Supercell Clans production two games monthly income is just a day to $ 500,000 -
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Now, according to Pando Daily reported that the company's daily income has more than 100 million, but also did not stop the signs of growth.
Before Supercell CEO Ilkka Paananen has talked about the success of the company, but in order to further understand the situation, necessary and game planning to communicate directly.
Clash of Clans product manager Lasse Louhento, understand the relevant circumstances, he pointed out that the five factors in the success of the game thanks to the creative and sustained development process.
Both for casual gamers, but also for core gamers
Clash of Clans The initial screen is different now, the original look more cartoon, In fact, the style of the game before release on several occasions been modified.
"We realized that the core gamers may not like the cartoon style too, because it will look too naive" explained that the Louhento. "So we have to find a balance, both for casual gamers to accept (not too dark or evil), but also consider the aesthetic requirements of the core players (nothing too flashy)."
Louhento admitted that this is not a quick change. "It took us some time, improved not an easy task," he said.
The team eventually decided to use a hybrid style design. "I am a big fan of Pixar, their role is attractive for young players, while adults feel good and we really like Capcom's role, their art style is very good."
The team of five or six people, 10 different character design concept, and constantly screening After some discussion. We found that leisure and realism style mixed style is very helpful to attract more players.
Of course, and not just the effect of the visual aspects. Casual and core gamers need to play is very different to the combination of these two games are played particularly troublesome.
For core gamers, Clash of Clans online fighting elements. "I think the game was born with a number of competitive factors inside said Louhento. "We provide the list, players interested in the latest progress remains to catch up with this process, I think that is the most impressive.
For those less inclined to attack other players, we have taken adequate measures so that they avoid being core gamers endless attacks -
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"There are social elements of the cause," he said. Players can chat and tribal companions, donations for the military, such a collective sense of very good players to join a tribe, they are very willing to put into and continue to play it.
Start we must have clear goals
"In the first two months, we do a show animation the The Supercell all involved in the game, said Louhento. "We are all the basic functions of all role is to write the code, when we designed the original role".
He added, "It was the multiplayer mode on a server, I feel great".
This is the lucky team that from the beginning of time to make a feel-good game, but the most important thing is clear from the outset what is the objective.
"In a sense, this is a simple project, he said. "Obviously we spend on this a few hours time, but our goal is clear from the outset. Middle may lose some trivial thing, but the overall structure is still".
Louhento these largely due to company's Tablet priority strategy. "We made these games for the tablet framework and optimization, we do a lot of work, a number of improvements in control of the game."
Louhento If he does not have a clear scope of application, it would not be able to start the development of mobile games. "For example, The Simpsons: Tapped Out", he said. "This is a very good game, but they are used in thinking about some unimportant questions, such as 'button icon is large enough? Convenient to use? There are more choices?'."
"We have to play thousands of hours of gameplay, only in order to eliminate any obstacles that might exist if you think it is wrong, then we re-do, we want to move and touch screen to achieve the best", he added.
This is not a new idea. Louhento people to choose products has always been the best applicability to determine.
"When Google and Alta Vista set up, they do basically the same thing, but Google do more practical, clearer goals, the development of faster," he explained.
He continued, "I think the biggest reason is the availability of, and I still remember the first time I saw the scene of iPad games, the interface is very bad and we said, 'how could someone create this UI? Someone will play this game it? '"
Art work and a lot of development effort into the game, he said, "tablet interface and control has not yet been finalized, you can see most of the games are transplanted. Many developers are regarded PC game ported to iPad up, and the game effect is not so good on the plate, so we want to do a completely different approach.
Do not over-game teaching
Perhaps you may feel weird, but Clash of the Clans game teaching is to know the final development before adding into the part. In fact, a few weeks before the release of the App Store, before simply do not have to arrange a time devoted to the teaching of the game production.
Louhento tell players how to play the game is very important, but too many developers in the game industry game teaching part too many arrangements.
"We do not like the a lengthy teaching the game," he said. "I know Zynga game a long time 'adaptation period', in this regard, and they spend a lot of time and effort, the time of the entire team was placed in the unimportant trivial work, it makes employees feel unpleasant ".
"We do not want to because these unpleasant staff", he said. "If employees feel that the game environment looks good, I feel very comfortable, it can settle.
Of course, as the game adds new elements, the first game teaching need to be updated with the progress of the game. As Louhento talk, "If we think the retention rate in the first stage could be better, we will play some more time, although the game button location may not be good."
But generally speaking, he thinks a lot of games put a lot of time and budget on how to teach players the game, putting the cart before the horse.
4 healthy competitive environment for the development of the company is important
Clash of Clans and Hay Day is produced by the the Supercell two different teams, and the two teams are often on their own game development progress or the latest features of the game to communicate.
And Hay Day team have a healthy competition between Louhento explained. "We can say 'our control feeling better than you', of course, if it is, in turn, we would say 'we will do in a week'."
Then, next week two teams will continue to exchange to improve the problems encountered in the process, so the two teams can be healthy competition in such a way, so that game developers work more smoothly ", he added.
This Clash of Clans high standards and multi-player like has a very big impact.
"I made the game more than 20 years, Louhento said," but never seen such a development communication process, so that the production of the game I am very happy.
Do not over-charges
Clash of Clans and Hay Day every few weeks will update the content, add new items, new applications for goods and new role.
However, these updates may sometimes cause trouble. New players may feel content overcharging unacceptable, and sometimes may think the new old players have ruined the balance of the game.
Supercell solution is to only create a new loyal players guide new players, slowly, slowly show the updated content to the new players.
"Just play Clash of Clans new players in two weeks is not to experience certain features, Louhento explained that. "Once they are familiar with control, they will complete more progress, more features will be a little bit of emergence."
"We strive to make the game any factors in the beginning messed up, because we understand the early game for the retention of the importance of the players", he said.
Add new content also must take into account the balance between casual gamers and core gamers. "We realized that the game can not do too complex, but there must be a certain depth" said Louhento. "On the surface like a very simple, but there must have more depth of play.
When should like to balance the Clash of Clans such a complex game, Supercell create a system to ensure that the new content will not affect the contents of the balance of the game -
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Thousands of games fighting test each time before improvements are being optimized.
"Of course, players will find some obvious tricks Louhento, but in principle, these measures to stimulate the stage and the balance of the game there is no conflict, there is no potential threat to ruin the game.
